[...] This priority refers to the need to bring together different actors in the AHA field and to get them “speaking” the same language and understanding each other’s roles in the development of the AHA sector. It is crucial that different sectors (e.g. closer cooperation between public and private sectors, with the first learning from the good practices of the latter) and areas of knowledge are able to work together on R&I initiatives, so that more comprehensive outcomes can be reached. SAB members highlighted that there is a need to accept that skills and expertise from the private sector are needed to create major innovations and a successful AHA sector.There is also a need to develop new working tools and methodologies for cooperation between sectors and actors from different cultures, languages, fields of knowledge, etc. Different and relevant stakeholders should be approached by eliminating communication barriers (e.g. common understanding of terminology) and by implementing knowledge management/sharing mechanisms, both of which are considered to be relevant aspects in this domain.