[...] Cultural change needs to be taken into account as much as the other component of the “change” process when innovation in public services is concerned. The workshop participants observed that this is not always the case, or at least that more effort should be done in this area. Sometimes the expectations from innovation introduced in public services is not very clear, especially in terms of benefits for the stakeholders involved. This unclear expectations may provoke, if there is not strong motivation, a drag to the innovation. Companies can be afraid of innovate if the overall framework is not well defined especially in the medium-long term. An additional issue, when cross border services and internationalization are concerned, is the language issue, that is still considered a barrier for full-extent usage of opportunities to expand the businesses in extra national markets.